News · 1/29/2026

CIDESCO Retail Strategy webinar with Smita Ahluwalia

BY Erika Ferreira

We are very happy to invite you to our second webinar of 2026, 24th of February at 14.00 CET called Retail Strategy by the magnificent Smita Ahluwalia, An award-winning facialist with over 30 years of experience in the skincare industry.

Are you a beauty therapist, salon owner, spa or clinic professional who wants to feel more confident talking about retail, without feeling “salesy”?

Join Smita Ahluwalia for this inspiring and practical masterclass, where you’ll discover how retail can become a natural extension of client care, not an awkward afterthought.

When done right, retail doesn’t just improve client results, it can massively increase your revenue.
Imagine: if each therapist sold just one £50 product a day, a 5-person team could generate over £75,000 a year in additional income, all without adding a single extra appointment hour.

In this live session, you’ll learn how to:

·                Shift your mindset from “selling” to “prescribing” with confidence and authenticity

·                Use client consultations and skin analysis to uncover real needs and create personalised homecare routines

·                Understand client psychology and why emotional connection drives loyalty and sales

·                Craft the right words and storytelling techniques that make retail recommendations effortless

·                Build consistency and confidence,  so both your clients and your business thrive

·                Retail is one of the most underused revenue streams in the beauty industry, but when done right, it transforms your results, your relationships, and your revenue.”

Time: Feb 24, 2026 02:00 PM Amsterdam, Berlin, Rome, Stockholm, Vienna

Join Zoom Meeting

https://us02web.zoom.us/j/83686002941?pwd=LCpGfR6JsNyvsKuRMuXoLAdmZ74feB.1

Meeting ID: 836 8600 2941

Passcode: 211018